SLENDERTONE Evolve Abs Smart EMS Belt – Taiwan
Sales｜$320K HKD
Backers｜260
Jun, 2022
Background
Slendertone is a leading global brand in EMS technology with over 50 years of experience in designing medical-grade EMS products and conducting clinical research. The SLENDERTONE Evolve Abs Smart EMS Belt utilizes EMS technology, which delivers professionally calibrated electrical stimulation signals to the abdominal muscles through gel pads. This technology activates the deep core muscle groups, causing involuntary contractions and relaxations of the muscles, simulating natural muscle movements in your body. This makes your training more efficient, allowing you to achieve better results with less effort.
Approach
After collaborating with the Slendertone team to finalize the initial project plan, and considering the competitive landscape of similar products in the market, Searching C has decided to focus this campaign on the Taiwan market.
During the initial phase of generating interest and collecting questionnaires, the response from Taiwanese users has been exceptionally positive. In order to further enhance user engagement, Searching C organized an unboxing event for invited participants, along with promotional efforts from Taiwanese KOLs. As a result, the user interaction rate significantly increased, setting the stage for a more successful official launch phase.
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