As ChatGPT is not yet widely popular in Hong Kong, Searching C took early action to educate users about the built-in ChatGPT feature of PLAUD NOTE during the pre-purchase campaign. From the initial stages of confirming market positioning with the brand, Searching C emphasized two key points: the ability to use the ChatGPT feature without the need for a VPN connection and how users can effectively utilize this feature.

To achieve this, Searching C collaborated with several influential KOLs in the electronics and technology industry in Hong Kong for this campaign. Through their insightful unboxing and explanations, these KOLs provided a thorough understanding of PLAUD NOTE to Hong Kong users. With the added impact from the KOL collaborations, the early-bird crowdfunding campaign for PLAUD NOTE achieved outstanding sales, surpassing 2 million HKD.