NEWTRAL MagicH Next-Generation Automatic Spinal Tracking Ergonomic Chair – Hong Kong
Sales｜$1M HKD
Backers｜441
Aug, 2023
Background
Introducing the NEWTRAL MagicH Next-Generation Automatic Spinal Tracking Ergonomic Chair. The chair back and headrest are equipped with industry-leading automatic spine tracking functionality. Regardless of your body type, the chair back and headrest can perfectly conform to your spine, waist, and neck, providing comprehensive support from any position. The NEWTRAL MagicH can also be equipped with a detachable workstation and a foldable footrest, allowing you to work while in a “lying-flat” position. Now, you can work while enjoying the comfort of being in a horizontal position!
Approach
When purchasing furniture items such as chairs online, many people have concerns about buying without experiencing them firsthand, only to realize that they are not suitable after receiving the actual product.
During the early stages of promotion, Searching C has been discussing arrangements with the NEWTRAL brand to set up MagicH trial experience points. With the brand’s assistance, a total of four trial experience points have been arranged, allowing customers to personally experience the comfort of MagicH. This not only provides more offline exposure for the product but also complements the online promotion efforts. As a result, the NEWTRAL MagicH early bird campaign has successfully reached a milestone of one million Hong Kong dollars.
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