Korean Kit Gym Pilates Body Sculpting Machine – Hong Kong
Sales｜$730K HKD
Backers｜303
Mar, 2023
Background
From Korea, the Kit Gym Pilates Body Sculpting Machine is a versatile exercise equipment that allows you to fully engage your entire body’s muscles and core muscle groups. With over 100 different training movements and its slim design, you can easily work out at home. Experience a comprehensive and effective workout that helps you achieve your desired physique without leaving your home!
The brand Kitsports aims to collaborate with Searching C through an early-bird crowdfunding campaign to bring the Kit Gym from online to offline, allowing more users to have a hands-on experience and feel the powerful functionality of the Kit Gym. Consequently, Searching C has started planning a sales promotion event that combines both online and offline experiences.
Approach
Searching C has tailored an early-bird crowdfunding campaign specifically for the Kit Gym in Hong Kong. Starting with the pre-launch phase, many customers have already begun inquiring about physical showroom locations to experience the product firsthand. After considerable effort from Searching C, a collaboration with an experienced Pilates instructor was established to organize Kit Gym Pilates Experience Classes. This allows users to try out the Kit Gym while receiving guidance from a professional trainer, resulting in maximized workout effectiveness.
By combining online promotion with offline experience classes, the Kit Gym achieved remarkable success in Searching C’s Hong Kong early-bird campaign, reaching a sales record of $730K. Furthermore, Searching C and the Pilates instructor developed additional experience classes that showcase the versatility of using Kit Gym in different training scenarios, allowing more users to understand the comprehensive capabilities of the Kit Gym.
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