Understanding the consumer perspective, Searching C aims to generate buzz around the eco-friendly cup by leveraging social media and promotional activities. From the survey collection phase to the official launch, Searching C employs a marketing strategy that includes offering different accessory packages as gifts at various stages, fostering interactive communication with potential customers. This strategy involves engaging customers through activities such as questionnaire participation, commenting on designated posts, and offering exclusive early access to purchases, thereby increasing exposure opportunities and providing incentives for customers to complete tasks.

Furthermore, by successfully sparking market discussions, Searching C utilizes private group channels to announce group purchase discounts, attracting more people to make collective purchases and effectively increasing the average order value. This approach ultimately leads to impressive results.